Love Fashion, Less Consumption

Stella McCartney AW17

Stella McCartney AW17

As a country, and as world there is no denying that we love fashion. However, with this comes a lot of waste and damage to the world that we also love. With fast fashion on the rise and consumers looking to spend, our carbon footprint is at an all-time high. At a day and age where we can communicate with someone hundreds and thousands of miles away in the matter of seconds, surely there must be an answer to a fully sustainable fashion industry?


·       ‘On average, the annual water, carbon and waste footprints of a household’s new and existing clothing weigh the same amount as over 100 pairs of jeans, the water needed to fill over 1000 bathtubs and the carbon emissions from driving a modern car for 6000 miles.’

·       An average UK household owns more than £4000 worth of clothes, 30% of which has been unworn for at least a year.

·       An estimate of 350,000 (£140million) tonnes of used clothing goes to landfill in the UK every year.


·       Extending the average life of clothing by at least 3 months reduces the  5-10% decrease in the carbon, water and waste footprint.

·       Buying second-hand clothes more frequently. (Depop is great for this!!!)

·       DONATE! DONATE ! DONATE! Donate your clothing to the less fortunate.

These things could simply save our planet and your money!

This number is rising by the second…

This number is rising by the second…

However, the waste of clothing is not the only thing affecting our environment, it’s the materials used to make our garments! Take a look below at a few of the facts and statistics of the damaging effects of cotton in the fashion industry :

  1. Your t-shirt is tainted with chemicals

    More chemical pesticides are used for cotton than for any other crop. Cotton accounts for 16 percent of global insecticide releases. 60 percent of the world’s cotton is used for clothing and another 35 percent for home furnishing.

  2. It’s not cough medicine

    Aldicarp is a commonly used cotton pesticide. A single drop of aldicarp absorbed through the skin can kill an adult. Cotton pesticides so toxic that they were banned under the Soviet regime are still being used in Uzbekistan. Uzbekistan is the world’s second largest cotton exporter.

  3. The effects of pesticides

    Cotton pesticides can prevent individual nerve cells from communicating with one another. Effects also include impaired memory, severe depression, disruption of the immune system, paralysis and death.

  4. It’s in your clothes

    The use of hazardous pesticides during cotton production can also be detected in various pieces of clothing made from cotton.

  5. 8,000 chemicals in your clothes

    Prints on clothing is typically made from PVC, phthalates and other harmful chemicals. Up to 8,000 chemicals can be used in the production and processing of textiles - for dyeing, treating, printing and finishing.

-Poppy Wright

The World Counts (2019)

Valuing Our Clothes (2012)

Pixel London