NAME: KAROLINA KALINOWSKA
CAREER INTERESTS: Creative Direction/Styling, Visual Merchandising, Fashion Marketing, Wholesale, SocialMedia
BIO: Fashion Promotion student with well-developed communication skills and a good knowledge of art and fashion history. As a student, I have worked on a marketing report and video campaign for a beauty brand Avon, which extended my design, research and marketing skills. With a group of other creatives, I have made and produced a magazine called “Tonic”, where I focused on creative direction and I wrote a few small articles.
I have worked for Greek designer Mary Katrantzou in the Wholesale department. I am very confident in the luxury sales field, from creating invoices, monitoring bestsellers to setting up a showroom and helping with clients. I have also started a Visual Merchandising training in Zara after almost two years in the company. I learn about merchandising techniques, offering alternatives or monitoring slow sellers.